Attio

London-based CRM with a flexible data model and AI features, used by B2B startups and VCs.

📍 United Kingdom 🇬🇧, London

Product overview

Attio is a CRM platform based in London, UK, built around a flexible relational data model that lets teams define custom objects, attributes, and relationships rather than working within fixed structures. It is used by B2B startups, scale-ups, and venture capital firms to manage deals, investor relationships, and go-to-market operations. The product automatically syncs data from email and calendar, enriches contacts with job titles, company details, and social profiles, and calculates relationship strength based on interaction patterns. AI features include research agents, email summaries, and AI-powered attributes that can classify or score records automatically. Attio raised $52 million in a Series B round in August 2025, led by GV (Google Ventures), with Balderton Capital and Point Nine Capital among its European investors. Clients include AI startups such as Lovable, Granola, and Replicate. The company was founded in 2019 by Nicolas Sharp and Alexander Christie and has a highly active product changelog with frequent updates. A free plan supports up to 3 users with 50,000 records. Paid plans start at $29 per user per month (billed annually) for the Plus tier, with Pro at $69 and Enterprise pricing on request. KEY FEATURES: - Flexible data model with custom objects, attributes, and relationships - Automatic contact enrichment and relationship intelligence from email and calendar - AI research agents, email summaries, and AI-powered record classification - Programmable workflow automations for lead routing and follow-ups - App Store and developer SDK for building custom extensions